42 Rules for Driving Success With Books by Mitchell Levy

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Paperback: $19.95 (with 15% discount Only $16.96)	eBook: $11.95

'42 Rules™ for Driving Success With Books' ISBN: Paperback: 978-1-60773-012-5 eBook: 978-1-60773-013-2 This book is currently being written. Order now and we'll ship as soon as it's available.

Book Summary
Introduction
Rule #1: All Rules Are Meant to be Broken
Section 1: Success
Rule #2: Write to a Need and You Will Win (24 million copies and counting)
Rule #3: Grow Your Niche
Rule #4: Authors Don't Have to be Writers
Rule #5: Success Can Be Greater Than Imagined
Rule #6: An Investment With a Long Payback
Rule #7: Don't Wait Until You're Published to Reap the Rewards
Rule #8: Build Your Confidence
Rule #9: It Will Change Your Life
Section 2: Growth
Rule #10: Books Belong in the Marketing Mix
Rule #11: Have the World Come to You!
Rule #12: Referrals Find You
Rule #13: Each Book Opened Another Door
Rule #14: This Book Transformed My Business
Rule #15: Create a Powerful Calling Card
Rule #16: Market Me Automatically
Rule #17: It Closes Business
Section 3: Credibility
Rule #18: Be The Thought Leader
Rule #19: Get a Ph.D.
Rule #20: The Press Sees You Differently
Rule #21: From Nobody to Somebody...BIG
Rule #22: Become The Instant Expert
Rule #23: Stand Out as an Expert in a Crowded Field
Rule #24: Become a Recognized Speaker in Your Field
Rule #25: Get Immediate Credibility
Rule #26: Redirect Your Energies & Efforts
Rule #27: Secure Your Expert Status
Section 4: Branding
Rule #28: Immortalize Your Ideas in Books
Rule #29: Turn Your Story Into a Book; And Your Book Into a Business
Rule #30: Be a Pioneer
Rule #31: Find Your Passion and Make It Your Life
Rule #32: Create a New Business From Writing a Book
Rule #33: The Power of Your Autograph
Rule #34: Brand Yourself
Rule #35: Expand Your Marketing Platform
Section 5: Marketing
Rule #36: Create a Bundled Offer
Rule #37: To Give Is To Receive...
Rule #38: Use Books to Educate Your Staff
Rule #39: Educate For a High-Involvement Sale
Rule #40: Farm Your Existing Network
Rule #41: Tie Your Book Into Today's Hot Topics
Rule #42: These Are My Rules. What Are Yours?
Book: '42 Rules™ for Driving Success With Books'

These rules tell how books are used to generate credibility, drive leads, and deliver incremental business.

The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.

Comments on
'42 Rules™ for Driving Success With Books'

This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books.
The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.
If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.


About the Author

Mitchell Levy	Mitchell Levy, CEO, Happy About® is a strategist, educator & prognosticator helping companies succeed by putting tools in the hands of corporations and individuals to allow them to create their own success. He is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the U.S. and around the world. He has started 13 companies/joint ventures since 1997 and has provided strategic consulting to over 100 companies. Books are his latest and most powerful toolset. He has written 8 business books and through Happy About has published over 50 titles. He has helped his authors generate leads, get speaking engagements, get written up in major newspapers and magazines, asked to host programs for major TV networks and double their annual income and in one case quadruple it. There is no doubt that books work.

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Paperback: $19.95
(with 15% discount Only $16.96)

eBook: $11.95

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