Praise
for "Awakening Social Responsibility"
Book
Endorsements from Peter Block, Marshall Goldsmith, and Hunter Lovins
"The
Social Responsibility of most of our institutions needs to be awakened, for it
has been dozing on the drug of minimum standards for years. I hope this book will
be an awakening; it has all the tools you need."
Peter Block, Bestselling
author of 'Flawless Consulting: A Guide to Getting Your Expertise Used' and 'Stewardship:
Choosing Service Over Self-Interest'
"Organizations
that provide meaning and service attract people who want to find meaning and deliver
service. If these are the people you would like to attract, read this book!"
Marshall
Goldsmith - author of 'What Got You Here Won't Get You There', a New York Times
best seller and Wall Street Journal #1 business book.
"Environmental
protection and economic prosperity can, must and shall go hand in hand. This book
will guide you to find the protection / prosperity intersection in your company."
Hunter
Lovins, Co-Author, 'Natural Capitalism: Creating the Next Industrial Revolution'
"Awakening
Social Responsibility: A Call to Action Guidebook" is a must read for socially
responsible global citizens.
The
guidebook includes interviews with industry leaders and CSR experts to help you
understand the business case for transforming your organization. It also illustrates
issues that may pose challenges for implementation. A compilation of resources,
including non-profit organizations and other socially responsible businesses,
creates options for you and your company to utilize.
The
book has six sections: Each section gives the reader flexibility to choose
what is most important to get a CSR program started, or to enhance an existing
program. The chapters are short and easy to read.
Perspectives on
CSR. Experts present their observations on CSR, the dos and the don’ts.
Implementing
CSR. Elements of a CSR program are described: leadership, clarity of purpose,
ethical concerns, procedural steps, strategic integration.
Corporate
CSR Initiatives. Inside views of several corporate CSR programs are illustrated
such as the GAP, Adobe, Cisco, Symantec, and Sun.
Opportunities to
Practice CSR. In this section we profile a diverse array of organizations
that incorporate or facilitate CSR. Organizations include Entrepreneurs Foundation,
Dalai Lama Foundation, OneBrick.org, iReuse, and many more.
The
Human Resources Leadership Role in CSR. The HR professional can gain clarity
of purpose in the new and evolving CSR role which is addressed in this section.
Resources.
Organizations and periodicals, all readily accessible on the Internet, are listed.
