Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management and Product Marketing

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Paperback: $19.95	eBook: Normally $11.95
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Expert Product Management Paperback: 5.5x8.5 (100 pages) ISBN: Paperback: 1-60005-079-4 eBook: 1-60005-080-8

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Book: Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management and Product Marketing.
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Topics include:
Creating compelling product roadmaps
Running effective beta programs
Planning and running high-impact product launches
Getting phenomenal product reviews
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About the Author

Brian Lawley is the President and Founder of the 280 Group, a Product Management services firm that provides consulting, contractors, training and templates. He is also President of the Silicon Valley Product Management Association, the world's largest Product Management Association. During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products for companies such as Apple, Symantec, Adobe, Palm and dozens of startup and mid-sized companies.