Overcoming Inventoritis: The Silent Killer of Innovation

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Paperback: $19.95 (with 15% discount only $16.96)	eBook: $11.95

Overcoming Inventoritis
Paperback: 5.5x8.5 (188 pages)
ISBN: Paperback: 1600050417
eBook: 1600050425

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Book Summary

Book: Overcoming Inventoritis

What is the secret to getting better returns from your innovation dollars? Overcoming Inventoritis is important to anyone involved in innovation, whether a lone inventor selling a newly patented idea or a corporate innovator about to launch a new product line.

Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Those who need their invention or product to become a commercial success should follow the lead of famous inventor Thomas Edison, the World’s Greatest Product Marketer who maintained a healthy perspective, built an empire from his ideas, lived long and prospered. A word of warning: If you are in the business of inventing, or bringing innovative ideas and products to market, be wary of following the great scientist and inventor Nikola Tesla who unfortunately suffered from inventoritis and died lonely and destitute.

People with untreated inventoritis have an amazing ability to disrupt sound marketing processes, often impacting their career opportunities and any chance of venture success. People and companies that effectively deal with inventoritis greatly improve the odds of enjoying a positive financial experience from their efforts. Learn how to identify, manage and overcome the debilitating inventoritis condition and become an effective product marketer in the process.

Table of Contents:

Introduction
Ch1: Inventoritis Exposed
Ch2: Running the Numbers: Most Innovations Prove Worthless
Ch3: Inventoritis is Disruptive
Ch4: Toyota vs. Ford Motor in “Lean vs. Mean”
Ch5: Lessons from Toyota vs. Ford
Ch6: Innovation Audit: 3M, HP and Procter & Gamble
Ch7: Success from Innovation: 12 Ways to Overcome Inventoritis
Ch8: The Successful Inventoritis-free Innovation
Appendix A: Case Study: Thomas Edison vs. Nikola Tesla in the “War of the Currents”
Appendix B: Lessons from Edison vs. Tesla
Appendix C: Complete List of Thomas Edison's 1,093 United States Patents
Appendix D: Complete List of Nikola Tesla's United States Patents
About the Authors

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"Overcoming Inventoritis:
The Silent Killer of Innovation"

Why you should buy this book before betting the bank!

Before you bet the bank, learn the secrets to getting better returns from your innovation investments. Whether you are an inventor, corporate innovator, investor, or somehow involved in bringing products or ideas to market, inventoritis will be an issue. Learn why you need to avoid or overcome inventoritis, how to identify it, and 12 ways to overcome it to increase your odds achieving a successful innovation outcome. Protect yourself and your investments from ideas that come from unhealthy biases.

What you will learn:

Why you need to avoid or overcome inventoritis
What it is, where it comes from and how big an issue it is
How to identify it in a company or individual
What made Thomas Edison such a great product marketer
How brilliant scientist and inventor Nikola Tesla destroyed himself
What the costs of inventoritis are in innovation
Why Clayton Christensen got it wrong – there is no dilemma, inventoritis is disruptive
Twelve ways to overcome inventoritis and have a successful innovation outcome
How to increase your odds of achieving a successful innovation outcome

Target Audience: Anyone involved in the innovation process interested in obtaining better returns from resources applied to innovation

Functional Definition of Inventoritis

inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Selected Reviews of the Book:

"As a tinkerer and inventor my whole life, this book addresses a topic that is near and dear to my heart. At Apple, Steve and I were successful because we followed the path outlined by Peter and Tats in this book and didn't fall prey, at least not too often, to inventoritis. I've learned over time that getting inventions to the marketplace is at least as important as the product itself. It was much harder to get people to accept the concept of a computer into their homes and lives than to design it. Too many inventors fall prey to the 'field of dreams' syndrome. This book will drill home the importance of getting your product to market. It's a must read for any inventor." Steve Wozniak, Wheels of Zeus, CTO Inventor of the personal computer and co-founder of Apple
About the Authors

	*Peter Paul Roosen* is a Mechanical Technology graduate of the British Columbia Institute of Technology and has a Bachelor's of Engineering degree from Lakehead University in Ontario, Canada. He has founded numerous companies including firms involved in locomotive manufacturing, computer software, power generation and sports marketing. These companies have returned hundreds of millions of dollars to investors. He has received patents on steelmaking measurement technologies and on vegetable oil based plastics widely used in construction and engineering applications. He has also been a leader in Toastmasters International and recently directed a Canadian private sector initiative endorsed by the Canadian government to provide hurricane Katrina relief to the Mississippi gulf coast.
	*Tatsuya Nakagawa* (LinkedIn Profile) is President and CEO of Atomica Creative Group, a specialized strategic product marketing firm based in Vancouver Canada. He studied at California’s University of San Francisco and is a graduate of Canada’s University of British Columbia with a degree in human kinetics. He has assisted Bridgestone, Hitachi and other global companies in their early stage deployments and has been involved in many successful product launches in North America, Europe and Asia in several industries. His multiple current directorships include the Japan Canada Chamber of Commerce of which he is a founding Director. He is a Director of the British Columbia Supply Chain Network and a member of the British Columbia Export Awards committee. He is also a Director of the Board of Trade for the City of Burnaby, British Columbia that supports its members by promoting, enhancing and facilitating development of trade, commerce and travel.